VARZAR×LIONS SPECIAL COLLABORATION
– 26 Jul 2026 · Seibu Dome
A special collaboration event between VARZAR and the Seibu Lions at Seibu Dome, Japan.
Register for VARZAR×LIONS SPECIAL COLLABORATION →
The VARZAR×LIONS SPECIAL COLLABORATION is a crossover event between the Saitama Seibu Lions — one of the Nippon Professional Baseball League's most storied franchises — and VARZAR, a Japanese fashion and lifestyle brand. Held at Seibu Dome (also known as MetLife Dome and Belluna Dome) in Tokorozawa, Saitama, the event combines professional baseball with branded entertainment and merchandise.
Collaboration events between baseball clubs and fashion or lifestyle brands have become increasingly popular in Japan's NPB as teams seek to expand their appeal beyond traditional fan demographics. The Seibu Lions have a passionate following in the greater Tokyo area and the event runs across several summer games in late July, offering a special in-stadium experience for fans who purchase collaborative merchandise or event-specific tickets.
Registration and contact
Register online at the VARZAR×LIONS SPECIAL COLLABORATION registration page. Group rates and team passes are usually available; sponsorship and exhibition opportunities can be requested directly from the organiser.